Radio Advertising Gets Results

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Each week, radio reaches over 90% of the adult U.S. population and we are connected to our community.

82% of adults 18 years and up that have driven or ridden in a car past month, used radio as entertainment and to stay connected to the community.

Studies show that radio increases brand relevance by 64% for those exposed to radio ads versus those who were not.

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Theatre of the mind. Radio remains relevant in today's world of time-starved consumers. As the original mobile and social medium, it provides programming content meeting the entertainment needs of people according to demographics. It reaches all American demographics.

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Radio is ubiquitous, reaching consumers on-air, online, on-site and on demand whether they are at home, at work or in their car. It is a passive medium allowing consumers to multi-task and listen while they work or play essential in today's world. We have the heartbeat of the community.

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The human touch that a jukebox does not have. Radio's core strength continues to be the power of words and sound. With its human voice to convince, it can be used as a branding medium. Advertisers continue to use radio personality endorsements to build trust and drive business, with these same personalities often providing personal experiences with the brand, on-air mentions and authentic commentary.

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